Nike | The Michael Vick Experience Viral Video
We created this viral video to tease the entire campaign. It launched two weeks prior to the TV commercial on the internet. We based the viral video on the teaser promos created by theme parks for their upcoming rides. We hired voice-over actors and motion graphics artists who typically work for theme parks. The video included interviews with the ride's makers, the athletes who worked inside the ride, several kids who claimed to have rode the Michael Vick Experience and lived to tell about it, and an interview with Michael Vick himself about how he contributed to the accuracy of the ride.