Nike | The Power-Ups
For the campaign, I designed video game power-ups for each player. Each athlete had their own series of power-ups that represented their individual game style and personality. Digital Domain animated the power-ups into full CGI. The power-ups were used in online advertising as banner ads to drive consumers to the site. They were also used in the commercials and also as network bumpers during the NFL games to take viewers into the commercial breaks.