Creative Partners: Crispin Copywriter: Steve O'Connell. Arnold Copywriter: Roger Baldacci. Arnold Art Director: Rob Baird.


Creative Partners: Crispin Copywriter: Steve O'Connell. Arnold Copywriter: Chris Edwards. Arnold Art Director: Mike Martin.


Creative Partners: Crispin Copywriter: Steve O'Connell. Arnold Copywriter: Mike Howard. Arnold Copywriter: John Kearse. Arnold Art Director: Lee Einhorn





Truth | The Orange Curtain
Sometimes, the truth is so strange - you just want to get it out there. With The Orange Curtain, we wanted to create a campaign that felt like news reports from the streets. The orange curtain would be used as our device to reveal the truth about Big Tobacco. My partner Steve and I concepted the overall idea for this campaign while at Crispin. We then worked with creative teams from Arnold in Boston to develop the individual commercials.

Want to see more? Magazine ads and outdoor ads can be found here. Information about the digital campaign can be found here.