Procter & Gamble & The Winter Olympics | Kids
Procter & Gamble is in the business of helping mom. And every Olympic athlete has a mom. So, for the Winter Olympics we decided to celebrate this by declaring P&G - the Proud Sponsor of Moms. We created two commercials - Kids and Never Walk Alone. And when the Olympics were over, we concluded the campaign with a tribute video that ran on NBC during the closing ceremonies. It featured the actual US Olympic Moms from this year's Olympic Games. Watch it here.

Creative Partner & Copywriter: Karl Lieberman