Nike | Boom Fifteens
Boom launched with a blitz of 14 fifteen-second commercials. Boom was created to celebrate the epic, game-changing moments in sport. Moments that are so over the top that all we can say is “Boom.” You’ve probably heard it before and even used it yourself. The word “Boom” has become part of the fabric of popular sports culture. It was time to have some fun.

Nike | Boom
Robinson Cano, Bo Jackson, Adrian Peterson, Rick Ross, Nick Saban, Ndamukong Suh, Tim Tebow, Lebron James, Eric Koston, Max Seibald, Serena Williams, Hope Solo, Manny Pacquiao, and Craig Robinson all go Boom. The Boom campaign culminated with this sixty-second commercial.

CD Partner: Alberto Ponte
Copywriter: Karl Lieberman
Art Director: James Moslander