Nike | Superstar Next Door.
What would it be like to be Kevin Durant's next door neighbor? Meet Mathias Murphy. His twitter account can be found here.
The Superstar Next Door was a social media campaign created by Nike to promote Kevin Durant.

Over a 3 month period, Mathias posted pictures and videos daily to his twitter, youtube, and facebook accounts. He created over 70 homemade videos about his friendship with KD.

CD Partner: Alberto Ponte
Copywriter: Brandon Pierce
Art Director: Stuart Brown
Art Director: Mike Warzin