Nike | Gamebreakers
Most high school football players are Madden crazy. They love to customize their teams, run their plays, and live football when they're not playing football. So we decided to show kids what the future of gaming might look like - years before HD video games would even exist. Staring Michael Vick, Terrell Owens, and an army of CGI animators. For those of you who are curious, you can see "the making of" video here. And digital designs of the power-ups here.

Creative Partner & Copywriter: Derek Barnes